myDealCompass was created based on hundreds of face-to-face discussions with business owners. The result, we hope, is a platform that makes good business sense. Talking with these businesses resulted in a number of reasons that they are excited about joining the myDealCompass community. Below are the top 10 reasons as provided by our early users (paraphrased by yours truly). Don’t believe them? Try myDealCompass risk free with the first two months only costing $1!
1- Target nearby consumers who are ready to spend money
People use myDealCompass as a tool to help them make a decision. Where should I eat lunch? Let me check myDealCompass and see who is nearby and what the offers are in my area. I need an oil change; where should I go? Let me check myDealCompass and see what offers are available.
2 – Impact consumers at the point of decision making
This is the result of #1 above, and is absolutely critical. No other service gives you the ability to engage your consumer at the exact moment they are involved in the decision making process. Traditional media, print ads, and “daily deal” sites usually reach consumers when they are not actively making decisions. myDealCompass puts you in front of potential customers at the most critical moments.
3 – Expand your marketing reach
myDealCompass is national from day one. You can instantly engage with your local community, people in town for the day, or those passing through on the interstate. This is impossible with traditional advertising or geographically constrained services.
4 – Tap into explosive growth of web & mobile marketing
77% of the world’s population has a mobile phone (MobiThinking) and reaching them is never easier than with myDealCompass. While traditional advertising is definitely still important, today’s businesses should combine this with a web & mobile marketing plan. myDealCompass is the only solution that enables you to engage web, smartphone and “dumbphone” users at the same time. As John at DuckTapeMarketing put it, adapt your marketing to a world that’s gone mobile!
5 -Featured front page exposure for one low fixed cost
myDealCompass provides “Featured Deal” slots that put your deal on the front page for everyone to see. This provides maximum exposure for your one-time or most compelling offers (think traditional daily deal offerings), but the cost is a simple fixed cost ($10 through 04/01/2011 and then $100 after that). Most daily deal services take payment for the deal from the consumer and send your half over a period of as much as 90 days. If you are offering $40 of value for only $20 and get 2000 redeems, other services would cost you $20,000.
6 – Unlimited updates to your deals
No one knows your customers better than you. Update your deals on the fly to respond to real time events. You can even update them directly from your iPhone or Android Device! Overstocked on turkey and at risk of it going bad in a week? Now sounds like a great time to offer half-price turkey sandwiches! Eliminate dealing with outdated offers, because deals redeemed by customers disappear at the end of the day.
7 – Complete backend analytics
Keep informed about how many times your offer is viewed, redeemed and shared on social media sites. Want to know where your customers are spending their time? Are your they sharing your offers on Facebook, Twitter, Google+ or somewhere else entirely? Compare results between your offers and see the impact of purchasing featured deals all in real time. Additional analytical tools are being added based on the feedback of businesses just like you.
8 – Simple, affordable cost structure
Subscriptions are $49.99/month for each location. Your first two months are only $1 to get you started. Add featured deals when and if they make sense for only $10/day through 04/01/2011 and then $100/day after that. No hidden charges, no surprises. You are in complete control. You are well aware what you spend on other advertising methods, and we encourage you to compare our service to alternatives!
9 – Participation in the myDealCompass community
myDealCompass is first and foremost about establishing a community of consumers and business owners that create real world value for each other. We have a commitment to transparency, listen to every comment and piece of feedback you are willing to give us, and are focused on providing a service that is good for your business. Coupons have risen tremendously in popularity and are a big part of any savvy shoppers arsenal (one of my favorite posts on this topic was done as a guest post by Tara Kuczykowski on GetRichSlowly). myDealCompass allows you to easily engage these potential customers.
10 – myDealCompass is designed to share
Consumers who are browsing myDealCompass are encouraged to share good deals that they find through any and all social media channels. This creates even more interest in your deal and in turn drives greater foot traffic. Additionally, you have a unique link to share with your existing fans and followers to send them directly to your deal on the myDealCompass map. In fact, you can find a great deal to get you started right here!
The above list provides the reasons that other businesses love myDealCompass. Sign up atwww.myDealCompass.com/registerbusiness and get your first two months for $1. We are confident that you will enjoy all the items above and discover your own reasons. When you do, make sure to share them with us!