Using Coupons to Launch New Arrivals

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On: 27 Dec 2012, by: Justin

It is a fact that coupons are a great way for helping businesses boost their traffic and profits. They are also a great tool when it comes to launching a new product or service. When a business is launching a new product or service, there are two things you will want to generate quickly:

  • Sales
  • Word of mouth advertising

This type of advertising is invaluable to any business since it’s free, and people are more likely to listen to reviews and recommendations from friends than from any other source.

myDealCompass can help you launch a new product using digital coupons. Our members will have access to your coupon, and since we use digital technology rather than paper, news of their availability will travel quickly throughout social media sites. This method of word-of-mouth advertising is quickly becoming extremely beneficial for businesses.

For an additional “oomph” for your new product launch you can have your coupon listed as a Featured Deal. The coupon will appear on our front page map with a pin highlighting your exact location. This helps your coupon stand out from all of the other coupons listed. By standing out from the rest, a featured deal is more likely to be downloaded and shared by our members.

It is simple to see that creating a digital coupon for a product launch is a smart move, and making that advertised savings a featured deal is even smarter. You can easily gain visibility, which will increase your traffic and your profits.

The Local Deal Advantage

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On: 09 Jan 2013, by: Justin

Group deals have become quite popular in recent years, bringing savings and consumers together.  For some businesses, they do make sense and can be popular. However, for the majority of businesses, local deals offer much better value for both the consumers and the business.

A group deal is best used for those businesses who target young, educated, above-average-income single female consumers. Statistics are showing that they are the biggest users of group deals. For most businesses, that is a very tight niche market and not reflective of the general population. Mothers make up the biggest portion of users  when it comes to using coupons in general.

Mothers are reported to be the biggest influences when it comes to shopping in general even for products such as men’s clothing and personal hygiene products. Some mothers still influence their children’s shopping years after they have left home. This means that they are the largest group to target when it comes to general advertising.

Local deals can be targeted to any group. From a consumer’s perspective, there is no upfront cost, one of the downsides to a group deal. Businesses also do not benefit much with group deals.  As a business, you will also have to wait to receive payment from the organization selling the group deal. This has a serious impact on cash flow, especially if your offer becomes popular. However, with the local deals offered at myDealCompass, there is no waiting involved.

When looking at local deals, you can target a specific group, offer deals that are affordable, and you will have far better control of cost. With a local deal offered through myDealCompass, you can limit the duration of the deal and modify or stop the deal at any time. You can also add new deals whenever the need arises, all for a low fixed monthly cost. Local deals are definitely an advantage when you consider the bottom line.

 

Tips for Using myDealCompass to Save Money in the New Year

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On: 08 Jan 2013, by: Justin

The new year is full of resolutions that you may never realistically be able to keep. However, there is one you can make and myDealCompass can help you achieve: saving precious dollars on everyday purchases. The beauty of this platform is having a wide array of businesses offering deals and savings on a daily basis. One day you can save 50 percent off yearly maintenance to your vehicle and the next save on having your taxes done at the local accountant’s office.

The site offers you local savings that are redeemable where you are, when you need them. By using their mobile app, you can access the digital coupons while you are out and about. Find where you shop by the savings that are offered on myDealCompass. It makes no difference if you are home or away, you can customize your search on the myDealCompass DealMap to find the deals that are relevant to you.

Keep in mind this is not your typical deals site. You do not have to pay up front to receive the savings. You simply access the digital coupon and redeem it straight from your smart device at the time of purchase. Other sites make you purchase the item before you receive the savings. You, the consumer, never have to pay to access the deals on myDealCompass.

There is no doubt the new year will be full of new experiences and other exciting events. Now, no matter what you do or where you go, save big with the digital savings offered by myDealCompass.

Featured Deals Mean Big Business

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On: 07 Jan 2013, by: Justin

As a business you must have customers to be profitable and successful. Attracting these customers may seem like an insurmountable challenge with the current economic climate. However, now there is a way to attract new customers and turn them into repeat customers, thus growing your business and helping it to thrive.

myDealCompass featured deals allow you to not only offer custom savings to price-conscious shoppers, it also allows you to increase the visibility that your digital coupons receive. Now the question is: What is a featured deal? A featured deal is one that receives special placement on the website, myDealCompass apps and other avenues that customers will access.

The next question you may have is how to offer a featured deal to your customers? You can do this by simply creating a business account on the site and selecting the “Featured Deal” icon. Here you will be able to customize the savings you wish to offer, pay a low fee and have your deal live on the site in no time.

This option gives you increased visibility, leading to a higher number of redemptions. This leads to more customers in your store and as a result an increase in the profits your business makes. Featured savings are extremely affordable and allow you to set the date when you wish to have these savings active. You can promote and advertise these upcoming savings in your store for even more attention on the myDealCompass website. There is no doubt that a featured deal can help you reach the status of “Big Business.”

 

Finding Perpetual Savings in the New Year

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On: 06 Jan 2013, by: Justin

The New Year is a time of resolutions and big plans. The most typical New Year’s resolutions are to lose weight, get organized and save money. However, did you know that myDealCompass can help you achieve these goals and finally enable you to succeed in the New Year.

The first step in keeping your resolutions is understanding what a perpetual deal is. A perpetual deal is one that is continuous and offered over a period of time until the business removes or changes the savings. It expires each day and allows you to receive the savings you desire on the item you wish to purchase. You can use this deal day after day until it is removed or changed. Some of the ways these deals can help you achieve your New Year’s resolutions is by:

  • Offering savings on health club and gym memberships
  • Giving you savings on financial services
  • The ability to access deals on storage units to store your extra clutter

These are just a few of the ways that myDealCompass can help you save big in the New Year. You should log on to see the amazing deals that are available in your area. The easy-to-use DealMap allows you to pinpoint the deals and savings that are relevant to you and the things you want and need to do. Your bank account will be healthy and fat in the New Year when you utilize the many savings and digital coupons that are available in your area through the myDealCompass platform.

Great Savings on the West Coast

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On: 05 Jan 2013, by: Justin

A vacation destination for many tourists, home of sunshine and sand, San Diego, California is a hub of activity all year round. The cold temperatures do not affect these sun dwellers as their temperature is pleasant all year long. However, great activities and attractions are not the only draw of this community. In fact, for the residents who live, work and play in San Diego on a daily basis, there are many great savings that they can redeem right now.

The local deals in San Diego help make the high cost of living in this state a little more affordable. Check out these savings that you can redeem right now:

Spend your time laughing the night away at Mad House Comedy Club where you can receive free tickets for their May 17th Comedy Conspiracy Show simply by redeeming the deal on myDealCompass!

Receive a great new look for your night on the town at Moda Hair Design where you can receive a free haircut with purchase of color or highlights.

Expand your horizons and learn something new at Dan McGeorge Gallery where you can receive $20 off any 3 hour group photography class.

Take time out for yourself and “get your burn on” at Eternal Fitness Personal Training where you can receive a free flexibility assessment.

The fact is you can receive great savings no matter where you live. Simply search for your local area and access the great savings that are being offered by the businesses in your community right now! You never know how much you can save!