Using Coupons to Launch New Arrivals

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On: 27 Dec 2012, by: Justin

It is a fact that coupons are a great way for helping businesses boost their traffic and profits. They are also a great tool when it comes to launching a new product or service. When a business is launching a new product or service, there are two things you will want to generate quickly:

  • Sales
  • Word of mouth advertising

This type of advertising is invaluable to any business since it’s free, and people are more likely to listen to reviews and recommendations from friends than from any other source.

myDealCompass can help you launch a new product using digital coupons. Our members will have access to your coupon, and since we use digital technology rather than paper, news of their availability will travel quickly throughout social media sites. This method of word-of-mouth advertising is quickly becoming extremely beneficial for businesses.

For an additional “oomph” for your new product launch you can have your coupon listed as a Featured Deal. The coupon will appear on our front page map with a pin highlighting your exact location. This helps your coupon stand out from all of the other coupons listed. By standing out from the rest, a featured deal is more likely to be downloaded and shared by our members.

It is simple to see that creating a digital coupon for a product launch is a smart move, and making that advertised savings a featured deal is even smarter. You can easily gain visibility, which will increase your traffic and your profits.

Creative Deals

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On: 26 May 2012, by: Justin

myDealCompass is flexible enough to put the creative in creative deals. One way to be creative and offer a deal to customers is through business franchises. Owners who own their own name brand businesses can put their heads together and come up with a deal that can be offered at franchises across the country or around the world. The deals are then paid for and placed on the Deal Map where customers in different locations can find them. Word gets out that not just one franchise but several franchises of XYZ business are offering a great deal. Customers come in and sales go up.

Franchises that create deals together open up the opportunity for friends and family to get together and celebrate occasions at different locations at the same time. Got a sailor deploying at a location across the country? Just get the sailor, family and friends together at different franchise locations and then add up the deal savings. Customers search for the nearest deal and redeem it. They can video or liveblog the event and share the fun on social media or even on the business website. It is a great way to not only offer a perpetual deal but to start a perpetual party.

Same time next year? Sure. Make it a tradition. You can even hold class reunions this way, especially if the class members are spread out geographically. Have several classmates request deals either at franchises of the same business or at different businesses at different locations. Pick a time to redeem the deal, set up a live video feed for the locations and carry on with the reunion.

 

How Can a Featured Deal Help a Business?

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On: 25 May 2012, by: Justin

In addition to the usual great deals businesses can offer on myDealCompass, there are also featured deals that businesses can post for a small fee. A featured deal is one that gets highlighted on the myDealCompass website and in mobile apps for iPhone and Android smartphones. The deal is also placed on the Deal Map with a special icon where customers can easily find it. Businesses sign up for the featured deal by clicking on a specific day on the calendar located on their dashboards. It’s a great way to advertise new products or to tell customers about other products they do not know about.

So for example, your business may have been posting deals for frozen yogurt on myDealCompass for awhile, but what about that new spring flavor that you are introducing to your frozen yogurt lineup? Cherry watermelon may be a big hit with your customers, but only if they know about it. Give them a featured deal on myDealCompass so that they can try it at a discount and decide for themselves if cherry watermelon frozen yogurt is going to be the favorite frozen yogurt flavor in your area this spring. Your business gets a boost to its sales, and your customers find a reason to keep coming back for more frozen yogurt.

Remember, the Deal Map often becomes the focal point for customers signing in to their myDealCompass accounts. They start to get into the habit of plugging their locations into the Deal Map search box on a daily basis to see what deals are being offered. A featured deal catches customers’ attention right away as they log in.

Local Deals: So What’s The Deal?

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On: 23 May 2012, by: Justin

If you travel a lot, you know that daily deal sites can be frustrating. You may be traveling to Galveston, TX next week, but there’s a daily deal for your favorite restaurant there being offered for today only. Or you are already in Galveston, TX and the daily deal site is offering a great deal on your favorite tacos at a cafe in your hometown — for again — today only. It’s hard to land a deal when you are always traveling.

That’s where myDealCompass can help you. You can use the Deal Map right now to find deals where you are today, for where you’ll be tomorrow or where you’ll be next week. The deals do not expire after just one day. Wait until you are near the business where the deal is being offered, redeem it and use it.

Using different computers, tablets or smartphones when you travel? No problem. myDealCompass works just fine on a Mac or PC computer. You can call up deals from a wireless tablet. You can also use myDealCompass on an iPhone or an Android phone. You will need the myDealCompass app to get started on a smartphone. Download the iPhone myDealCompass app here.  Prefer to use an Android smartphone instead? Get started with the myDealCompass app for Android here.

The myDealCompass Map displays the same way on all devices. Signing up for a myDealCompass account makes it easy to use more than one device because all of the deals you redeem can be found by clicking on the My Redeems tab at the upper right hand of the Deal Map. Can’t see the tab? Sign in to find this tab. If you travel frequently to certain areas and like specific businesses there, you can also use the My Requests tab next to the My Redeems tab to request that deals from those businesses be added to the Deal Map. Pretty convenient, huh?