Are you a business owner looking for an affordable and efficient marketing option? Coupons have often been snubbed by business owners, particularly small business owners, because of a perceived lack of effectiveness and high cost. Coupons can be an expensive option, and they can also be difficult to manage. One of the biggest problems has been the relationship between the number of coupons produced, and the number actually redeemed.
Paper-based coupons are particularly hit and miss. You can print a million coupons and only see a handful redeemed while another business may only print 100 coupons and experience an 80% redemption rate. If the business hasn’t factored that high redemption rate in, they may find their costs blowing out.
Digital coupons are taking the coupon options to a new level. People can research coupons now, then download and print the ones they really need. At myDealCompass, we have taken the digital coupon to another level – rather than downloading a coupon and printing it out, they simply download the coupon to their cell phone, then display the coupon to the retailer at the checkout.
These coupons are very easy for business owners to control. When it comes to costs, that’s even easier. One low monthly subscription cost (with no lock in contracts) makes the delivery of coupons very affordable. Coupons are only valid for the day of issue, so you have complete control over the redemption costs. With coupons only valid for the day of issue, business owners can accurately assess the effectiveness of a digital coupon campaign.
Using coupons as a marketing tool has been an effective way to increase turnover for many years. Our digital coupon option makes their use even more effective, and most importantly, cost effective.