If you have a website, then you are likely aware of something called analytics. Which analytics software you use is largely a matter of style, but you’ll agree that it’s important to use one. The software is an important part of your overall marketing strategy for your website, or should be.
Analytics provides you with important metrics for your website. You can see how many visitors you get on a monthly or weekly basis, how many unique visitors, which content on your site is most popular, what websites are referring the most traffic to yours, and much more.
You can gain a load of valuable information about your website visitors with a good analytics package.
The same is true with your deals. Analytics tells you something about how your deals are received and perceived.
You can see how many times your deal has been viewed and how many times your coupon has been redeemed. You can measure these against how many customers you’ve had for a certain period of time as well as how many customers you had in the past for the same period of time. You can see if your coupons and deals have led to a business increase. You can even see what social media channels your customers are sharing your deals! Was there an ROI? Was it worth the effort and expense?
These are important questions. With the proper analytics, you can get them answered and see how effective your deals are.